Claims Compliance Audit β€” Anna Kreimes

Claims Compliance Audit Β· Women’s-health products

Is what you’re saying about your product actually legal?

I check every claim on your labels, website and ads against the EU/UK authorised-claims rules, flag what puts you at risk, and hand you compliant wording that still sells β€” before a regulator does it for you.

For supplements, skincare & functional foods sold in β€” or entering β€” the UK & EU. Based on your public assets: no need to share your formula.

Why this matters now

The claims that sell are often the ones you can’t legally make.

~1 in 8
Of the 2,000+ health claims proposed for foods & supplements, only a few hundred are authorised in the EU/UK. If it isn’t on the register, it’s not allowed.
March 2026
The ASA switched on AI-powered ad monitoring and banned menopause-supplement ads from three brands for claims about hormones, symptoms and HRT.
Delist Β· fine
Getting a claim wrong can mean pulled listings, ASA rulings, returns and lost retailer trust β€” usually over a single word.

What a Claims Compliance Audit is

A clear, plain-English review of your product’s claims β€” with the fixes.

Not a legal lecture. I go through every claim you make in public, tell you which are compliant, which are risky and why, and give you legal wording that keeps the benefit. Here’s what I check, by product type.

Supplements

Health-claim mapping

  • Every claim vs the EU Register & GB NHC Register
  • Correct authorised wording & conditions of use
  • Disease & β€œon-hold” botanical claims flagged
  • Novel Food status of trending ingredients
Skincare

Cosmetic claims & borderline

  • Claims vs the 6 criteria of Regulation 655/2013
  • Cosmetic-to-medicinal borderline (MHRA) line
  • Ingredient status via CosIng & the Annexes
  • Unsupported efficacy & illegal β€œfree-from” claims
Functional foods

Novel Food & claims

  • Novel Food status first β€” is it even legal to sell?
  • Health claims vs the registers
  • Fortification, caffeine & labelling basics
  • Advertising & social-copy review

How it works

Simple, fixed-scope, about a week.

Send your assets

Share your product page, label or ad copy and tell me your target markets. A short intake form is all it takes β€” no formula required.

Fixed-price quote

You get a clear, fixed price within two working days. No open-ended hourly billing, no surprises.

I audit & write it up

Every claim is checked against the live registers and rules, risk-rated Red / Amber / Green, and paired with a compliant rewrite and reference.

Review call

We walk through the report together so you know exactly what to change first β€” and what you can safely say instead.

What you get

A report you can act on the same day.

Delivered as a clean, branded PDF built to be used, not filed.

See the full sample audit (PDF) β†’
  • Red / Amber / Green scorecard β€” your compliance at a glance
  • Claim-by-claim table β€” the issue, the fix, the reference
  • Priority fix list β€” the riskiest items, worst first
  • β€œWhat you can safely say” β€” a bank of compliant claims for your ingredients

Packages

Start small, scale when you need to.

Fixed prices so you know exactly what you’re getting. Final scope confirmed in a free 20-minute call.

Fast check

Claims Spot-Check

from €300 1 product Β· 1 page
~3–4 days
  • Your riskiest page reviewed
  • Red/Amber/Green flag list
  • A compliant rewrite for each flag
Choose Spot-Check See a sample Spot-Check β†’
Most popular

Claims Compliance Audit

from €600 1 product Β· all touchpoints
~1 week
  • Pack + website + ads + social reviewed
  • Full written audit + compliant rewrites
  • Register references for every claim
  • β€œWhat you can safely say” bank
  • 30-minute review call
Book the Audit See a sample audit β†’
Premium

Range / Market-Entry

from €1,800 range or new market
~2 weeks
  • A full range, or entry into the UK/EU
  • Gap report + prioritised fixes
  • A launch-ready, compliant claim set
Discuss Market-Entry

Prices from. Add-ons available: evidence dossiers, ingredient claim-feasibility, ad/influencer copy packs, post-fix re-checks.

Who it’s for

Two kinds of brand I work with best.

UK & EU women’s-health brands

Supplements, skincare and functional foods already selling in Britain or Europe, that need their claims and formulations to stand up β€” before a regulator does it for them.

Brands entering the UK & EU

US, Indian or other international brands expanding into Europe, whose home-market wording won’t survive EFSA/CAP rules. A claims review before launch saves an expensive relaunch.

Who I am

Anna Kreimes

I make women’s-health products scientifically credible and legally sellable in the UK and EU. Over a decade in EU-regulated product environments, I’ve mapped claims against the EFSA and GB registers, compiled health-claims substantiation dossiers, and owned the regulatory lifecycle of supplement and cosmetic products from first formula to market. I pair that with a specialism in women’s hormonal health β€” and a published book on endometriosis.

MSc Medical BiophysicsMRes Nutrition (Distinction)Functional Medicine (CFMP)10+ yrs EU regulatoryWomen’s hormonal healthPublished author

Free, this month

Get a free Claim Risk Check

Send me your website or a label and I’ll record a short, private video flagging the regulatory red flags I can see β€” no jargon, no pitch, just what I’d fix first. A zero-risk way to see how I work.

Request my free risk check

Prefer the full audit? Book a scoping call.

Questions

Good to know.

Do I have to share my formula?

No. The audit is based on your public assets β€” website, packaging copy, ads and social. Your formulation stays yours. If you later want formulation input, that’s a separate, confidential service.

Is this legal advice or a guarantee?

No. I’m a regulatory and scientific specialist, not a lawyer, and I don’t offer legal guarantees. I flag risks, explain why, and give you compliant wording and references so you can make informed decisions with confidence. You stay in control of what you publish.

Can you sign off my Cosmetic Product Safety Report (CPSR)?

Formal CPSR sign-off must be done by a qualified safety assessor β€” I’ll prepare the claim and evidence work and refer you to a trusted assessor for the signature. You get a joined-up result without the guesswork.

How fast is it?

A Spot-Check is 3–4 days; a full Claims Compliance Audit is about a week. Rush turnaround is available if you’ve just had a complaint or a competitor was named by the ASA.

I sell in the US too β€” can you help?

My expertise is GB/EU claims law. If you’re entering the UK or EU from the US (or elsewhere), that’s exactly my specialism β€” a market-entry claims review before you launch.

The science & claims partner for women’s-health supplement and FemTech brands.

Β© 2026 Anna Kreimes. All rights reserved. Evidence-based Β· EU/UK claims compliant

This page is general information, not legal advice. Compliance requirements change; audits reflect the rules and registers current at the time of review. Formal cosmetic safety sign-off (CPSR) is provided by a qualified safety assessor on referral.